Archive

Introducing… Head of Research and Data Science, Gareth Lloyd

Esportal partners with Brand Metrics to become the first gaming platform to offer Brand Lift

Brand Metrics partners with Avid Collective for native content insights

How Measuring Brand Lift Can Help CTV Avoid the Pitfalls of Digital

Moving into CTV - markets, measurement and monetisation

Introducing… Head of Customer Success, Taylor Sturtevant

Introducing Joakim Antonsson: Chief Technology Officer and Mastermind behind the screens

Introducing Robby Kraai: Leading Brand Metrics into the Connected TV Space

Connected TV: The measurement challenge

Explore challenges & opportunities of Connected TV (CTV) - Robby Kraai, Head of CTV at Brand Metrics, shares insights in our latest blog. Learn how advertisers measure brand lift in the CTV landscape

Taylor Sturtevant: Brand Metrics' own Rising Star

Our Customer Success Director in the US, Taylor Sturtevant has landed a spot on the shortlist for the Ad Tech Rising Star category at ExchangeWire's #TheWires2023 awards.

The five things I learnt from DMEXCO and Programmatic I/O: A CEO’s Reflection on This Year’s Events

DMEXCO and Programmatic I/O have always been known as hotbeds of innovation, the breeding grounds for industry trends - but this year's events were unlike any other.

Brand Metrics partners with XITE to develop world-first CTV measurement solution

Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed partnership with music video streaming service XITE to pioneer a world-first CTV measurement solution.

Why a spread of metrics is critical for measuring

Brand Metrics’ Anders Lithner on why a spread of metrics is critical for measuring campaign performance - and a warning about the limitations of research panels

A New Era for Audio

Advertisers and agencies are now able to measure the impact of audio campaigns, and a new study reveals the full brand impact of radio, livestream and podcasts

Brand lift metrics: The key to performance marketing in 2023

In marketing measurement, a 'little and often' approach is critical to long-term success. Just as putting a small amount of money away regularly builds up a nest egg, so measuring every campaign every time boosts marketing effectiveness, capitalises on campaign successes, reduces failures, and builds future value.

Predicting a time of improvement through understanding

From a metrics and measurement perspective, 2023 will be the year of advertisers trying to understand and improve.

Hope you will enjoy the new Brand Metrics Portal

We are happy to announce that we have released an updated version of the Brand Metrics Portal. Our Portal, the heart of the platform, has basically been looking the same since its birth, five years ago and now it was about time for us to give it an update.

Going native: opening up brand measurement for sponsored content

When it comes to native advertising, using the wrong metrics, and measuring only infrequently, have been limiting factors for publishers. But now publishers are becoming critical partners for advertisers by adopting the right metrics for measuring native advertising and doing it frequently.

Branded content: the next frontier in the world of digital metrics

While the marketing industry is always evolving, so much remains the same: media owners try to convince advertisers they’ll deliver return on investment; marketeers want proof of that ROI; and people, meanwhile, ignore most of the ads they’re exposed to. But overall, we also know that marketing does indeed work and affects how people think and behave.

Brands and publishers know branded content works – they just need the proof

In a world in which there are too many ads, and most get largely ignored, brands are desperate for effective methods of engagement. And because publishers are experts in nurturing highly engaged audiences, branded content campaigns, run in premium environments, have become an increasingly important opportunity.