Articles in Revenue
The five things I learnt from DMEXCO and Programmatic I/O: A CEO’s Reflection on This Year’s Events
DMEXCO and Programmatic I/O have always been known as hotbeds of innovation, the breeding grounds for industry trends - but this year's events were unlike any other.
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How BurdaForward used Brand Lift Measurement at Scale to Drive Revenue
“Since offering Brand Metrics’ measurements, clients are even more engaged in campaign results and reporting, leading to more rebooking follow-up campaigns. This is obviously a big add-on for us.”
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How Media24 used Brand Lift Measurement at Scale to Drive Revenue
"For premium, quality publishers, measuring branding effects is absolutely fundamental. There is a need to diversify beyond performance alone."
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How Local Publisher JPI Media used Brand Lift Measurement at Scale to Drive Revenue
"What we effectively have now is a feedback loop on campaign outcomes, so we are better able to improve those outcomes for our customers.”
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How the Ozone Project Uses Brand Metrics to Reinforce the Value of its Platform
"if you only use metrics that treat every impression on the web as created equal, you don’t necessarily get the most out of quality contexts."
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