Articles in Metadata

Brand Metrics partners with Avid Collective for native content insights

A New Era for Audio

Advertisers and agencies are now able to measure the impact of audio campaigns, and a new study reveals the full brand impact of radio, livestream and podcasts

Brand lift metrics: The key to performance marketing in 2023

In marketing measurement, a 'little and often' approach is critical to long-term success. Just as putting a small amount of money away regularly builds up a nest egg, so measuring every campaign every time boosts marketing effectiveness, capitalises on campaign successes, reduces failures, and builds future value.

Hope you will enjoy the new Brand Metrics Portal

We are happy to announce that we have released an updated version of the Brand Metrics Portal. Our Portal, the heart of the platform, has basically been looking the same since its birth, five years ago and now it was about time for us to give it an update.

Yes, digital advertising is effective

There's a narrative that advertising has stopped working. It's told so often these days that it's becoming an industry truth. Advertising used to be effective because it was creative. Now it's not - creative or effective. But has the fire really gone out?

Say hi to Custom Benchmarks

We’re really excited to announce our latest new feature, it’s related to benchmark data and you find it on reported measurements in the portal.

How brand lift has been affected by the pandemic

This data provides unique insight on the impact of Covid-19 on the digital ad market.

How publishers are becoming strategic advisors

The more brand lift data a media owner collects, the better advice they are able to give. Now there is evidence...

Strong brand = more interaction = more sales

Building a strong brand means increasing the likelihood of people interacting, which, in turn, means increasing the likelihood of sales...

When to use targeting...and when not to

Sometimes targeting is the right decision when running digital campaigns. Sometimes it is not. To help decide, marketers have to look at...

What is an optimal frequency level?

Optimal frequency is typically higher than what is reflected in the average digital campaign plan. It also varies depending on...