Articles in CTV

How Measuring Brand Lift Can Help CTV Avoid the Pitfalls of Digital

Moving into CTV - markets, measurement and monetisation

Connected TV: The measurement challenge

Explore challenges & opportunities of Connected TV (CTV) - Robby Kraai, Head of CTV at Brand Metrics, shares insights in our latest blog. Learn how advertisers measure brand lift in the CTV landscape

Brand Metrics partners with XITE to develop world-first CTV measurement solution

Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed partnership with music video streaming service XITE to pioneer a world-first CTV measurement solution.