What do we measure?
Bringing new thinking to campaign measurement
We use advanced technology to simplify and scale brand lift measurement. Seamless script integration with publisher sites Smart retargeting to capture real campaign exposure Automated brand lift results—even for small campaigns
How does it work?
Direct integration
We integrate our JavaScript with publisher sites, then measurement set ups take less than 5 minutes.
Single question
Our approach captures four metrics from a single question, improving UX and response rates.
Algorithmic analysis
Our regression-based algorithm calculates brand lift using campaign exposure data and survey responses.
Automated reporting
Every campaign receives an automated report or API feed, including brand lift results and comparisons to 50k benchmarks.
Awards
Adwanted: Best Customer Media Research Project - Agency 2025
The Wires: Best Marketing Technology Solution 2024
The Wires: Best New Product or Service: Sell Side 2024
AOP: Best Use of Data 2023
