Hearst UK commits to brand measurement with strategic partnership

The publishing giant is partnering with Brand Metrics to strengthen - and advance - its advertising measurement capabilities

Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership marks a significant milestone in Hearst UK’s commitment to delivering enhanced advertising accountability and effectiveness to its valued advertisers and agencies.

Brand Metrics’ panel-free technology will be integrated across multiple Hearst UK sites including Cosmopolitan, Good Housekeeping, Men’s Health, ELLE and Harper’s Bazaar, allowing the publisher to measure campaigns at scale and report back on the effect on four key metrics – awareness, consideration, preference and action intent.

Brand Metrics CEO Anders Lithner said: “Hearst UK has many famous media brands, boasting loyal, engaged audiences. We are delighted to be partnering with them and providing them with consistent brand lift data to demonstrate to advertisers the impact of advertising in their quality media environments.”

Ben Chesters, MD Clients at Hearst UK, said: “We recognise the significance of brand lift data in facilitating meaningful conversations with partners. We are excited to collaborate with Brand Metrics to scale our measurement capabilities and make campaign effectiveness an even greater part of our sales narrative.”

Lithner added that: “One of the benefits of our scaled brand lift technology, is that it enables publishers to easily capture large quantities of data and then use it proactively to build benchmarks, explore hypotheses and add extra granularity to the planning process. We are excited about working with the Hearst UK team on this process, to leverage the huge potential of their measurement data.”

For more information on how Hearst UK is incorporating brand lift into its sales narrative and what it offers to advertisers, please contact Doug Green at [email protected]

About Hearst UK

Hearst UK is home to some of the world’s best-loved and trusted brands, including Good Housekeeping, ELLE, Harper’s Bazaar, Country Living, Men’s Health, Women’s Health and Esquire.

We pride ourselves on creating stories with impact, and our quality content resonates with audiences wherever they are. We circulate over 19.5 million magazines a year, reach on average 18.7 million UK digital unique users per month and have more than 32.5 million follows via our social media platforms.

The longevity of our brands enables us to unlock new opportunities to deepen connections with our valued customers and clients. Hearst UK has a growing audience of members, from digital-only memberships through to top-tier propositions, including ELLE COLLECTIVE, Men’s Health Squad, Women’s Health Collective and Good Housekeeping VIP. Our marquee events include the ELLE Style Awards, Good Housekeeping Live with Country Living Christmas Market and Harper’s Bazaar Women of the Year Awards.

Our state-of-the art consumer research centre in Feltham is the driving force behind the coveted Good Housekeeping Tried & Tested accreditation, which tested over 3,600 products in 2023. We also have a range of licensed brand extensions including House Beautiful sofas with DFS, Country Living kitchens with Homebase and Harper’s Bazaar wellness programmes with Cunard.