Brand Metrics’ 2024 in review

With 2025 now well underway, we wanted to reflect on some of Brand Metrics’ highlights over the last twelve months, a year of innovation and growth!

Here are ten highlights from 2024 that you may have missed: 

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1. Launching our Connected TV (CTV) measurement product. 

2024 was the year we launched a dedicated team to focus on our scaled measurement capabilities into the fast-growing CTV ecosystem. 

Robby Krai (ex Xite and SpotX) and Alysha Dino (ex Publica LLC and AOL) have made a big impression already, meeting with over 100 interested media owners and have many MVP initiatives in place.  

If you are running CTV campaigns, why not reach out to find out more about how we can help?  

2. Achieving recognition at major industry awards programmes. 

During 2024, we received double recognition at Exchange Wire’s “The Wires” awards programme in November. 

We were proud to be voted winners of both the “Best New Product or Service: Sell Side” and “Best Marketing Technology Solution” categories. 

We will continue to look for opportunities to enter awards programmes during 2025, both for ourselves and in partnership with our customers. 

3. Delivering fresh insights to prove the influential role of native advertising. 

During 2024, we worked with Native Advertising Institute (NAI), using our extensive database to demonstrate how effective native advertising and branded content can be. 

Our data was showcased in a presentation at the Native Advertising Days conference, a whitepaper and a webinar, presenting insights and advice on planning future native advertising campaigns. 

4. Launching our new data analytics tool, Metrics Mine. 

With over 40,000 campaign measurements in our database, we have a massive amount of data regarding how advertising works. 

In 2024, we launched Metrics Mine, a tool to make it easier for our customers to analyse their own data, explore hypotheses, compare to our benchmarks and build data-led sales narratives. 

The tool is quick and easy to use, which helps to explain its rapid uptake amongst our customers. 

 5. Promoting the relationship between Attention and Brand Lift in the industry’s biggest ever outcomes study. 

One of our high spots in 2024 was a major collaboration with Havas and Lumen, first delivered at ATS in London in September. 

The study combined Lumen’s attention data with over 9,000 of our own brand lift studies and explored the relationship between them.  

With so much industry focus on attention, this study was a welcome contribution, being built on a massive amount of real campaign data. 

Media coverage and whitepaper downloads have been significant and the next stages are already being planned.  

6. Launching Brand Metrics’ first dedicated marketing team. 

With a fast-growing customer base and a range of innovations in play, 2024 was the year when Brand Metrics launched a stand alone marketing team. 

CMO Sean Adams (ex News UK) and Marketing Manager Amanda Mattsson have spent the year working closely with our customers to help highlight our work together. 

Covering everything from press releases, to social posts, to case studies and events, the marketing team are continually looking for ways to promote our customers’ successes. 

7. Bringing real innovation to the CTV measurement world. 

One of the highlights of our 2024 CTV work was our partnership with DPG Media’s streaming channel VTM Go. 

Our breakthrough solution, developed in partnership with DPG Media’s product team, involved a custom VAST tag, integrated into the player, to deliver brand-lift measurement within the CTV environment, with a question sent directly to the user’s CTV device, enabling instant response via their remote control. Click here to find out more. 

8. Launching other measurement options, beyond brand lift. 

2024 was also the year where we extended the measurement capabilities within our platform. 

The standard brand lift solution remains, by far, the most common usage, but now this can be augmented by two other use cases. 

Campaign Link allows non brand lift questions to be targeted to those exposed to an ad, while Survey Studio offers a flexible survey tool to capture pre-sales insights, test formats, understand audiences and so on. 

This is proving very popular with our current customers. 

 9. Sharing insights and learning across our customer base. 

In 2024, we ran our first official Digital Summit for our customers. 

The webinar allowed us to share product and business updates, featured a guest speaker spot from Lumen’s CEO Mike Follett and also provided a stage for our customers to share case studies. 

Three fascinating sessions from Media 24 (South Africa), Financial Times (UK/US) and One Football (Germany/UK) allowed our customers to learn best practice from other users whilst also building a sense of community.  

10. Brand Metrics appearing on stage. During 2024, the Brand Metrics team have been showcasing our views on stages around the world. From Stockholm to Copenhagen, from Malaga to Milan, from New York to London. 

But one of the best parts of 2024, was the opportunity to share the stage with our customers, helping them to showcase the great work we are doing together. 

We are keen to explore more opportunities to co-present with our customers in 2025. 

All up, 2024 was an action-packed year for Brand Metrics and we are excited about building further in 2025. If anything in this recap captures your attention, do please reach out to the Brand Metrics team.